Privacy policy

This privacy policy applies to all orders and website traffic on or after October 9, 2025. Orders or inquiries before this date will be handled by sending an email to claims@gofatbike.nl.

This Privacy Policy describes how Gofatbike (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit or use our services, make a purchase on www.gofatbike.nll (the "Site"), or otherwise communicate with us (collectively, the "Services"). In this Privacy Policy, "you" and "your" refer to you as a user of the Services, regardless of whether you are a customer, website visitor, or another person whose information we have collected in accordance with this Privacy Policy.

Read this Privacy Policy carefully. By using and accessing the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, we ask that you do not use or access the Services.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How we collect and use your personal information
To provide the Services, we collect personal information about you from various sources, as set out below, and have collected it over the past 12 months. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What personal information we collect
The types of personal information we collect about you depend on how you interact with our site and use our services. When we use the term "personal information", we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you
Information that you provide directly to us through our Services may include:

Basic contact details such as your name, address, telephone number, and email address.
Order details, including your name, billing address, shipping address, payment confirmation, email address, and telephone number.
Account details, including your username, password, and security questions.
Shopping details, including the items you view, place in your shopping cart, or add to your wishlist.
Customer support information, including the information you choose to include in communications with us, for example when you send us a message through the Services.
Some features of the Services may require you to provide us directly with certain information about yourself. You may choose not to provide this information, but if you do not, you may be unable to use or access these features.

Information we collect through cookies
We also automatically collect certain information about your interaction with the Services ("Usage Data"). For this purpose, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information we obtain from third parties
Finally, we may obtain information about you from third parties, including vendors and service providers that may collect information on our behalf, such as:

Companies that support our Site and Services, such as Shopify.
Our payment processors, which collect payment information (e.g., bank account, credit or debit card details, billing address) to process your payment, fulfill your orders, and provide you with products or services you have requested, in order to perform our agreement with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties with whom we work may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
All information we obtain from third parties is handled in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided to us by third parties and are not responsible for the policies or practices of third parties. For more information, see the Websites and Third-Party Links section below.

How we use your personal information
Providing products and services. We use your personal information to provide you with the Services in order to perform our agreement with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and enabling you to post reviews.
Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or post, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertisements on our Site and other websites to you.
Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account details secure. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, contact us immediately.
Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to be able to serve you, provide effective services, and maintain our business relationship with you.

Cookies
Like many websites, we use cookies on our Site. For specific information about the cookies we use for our Shopify store, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and Services (including to remember your actions and preferences), to perform analytics, and to better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Most browsers accept cookies by default, but you can set your browser to delete or reject cookies through your browser controls. Please note that deleting or blocking Cookies may negatively affect your user experience and may cause some Services, including certain features and overall functionality, to not work correctly or no longer be available. In addition, blocking Cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties that perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).

With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct us, request that we do so, or otherwise consent to our disclosure of certain information to third parties, such as to deliver products to you or through your use of social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interest in running a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information (marked with *) about users for the purposes described above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:

We do not use or disclose sensitive personal data to infer characteristics about you.

User-Generated Content

Through the Services, you may post product reviews and other user-generated content. If you choose to submit user-generated content in a public area of the Services, this content is public and accessible to everyone.

We have no control over who has access to the information you make available to others and cannot guarantee that parties with access to such information will respect your privacy or keep this information secure. We are not responsible for the privacy or security of information you disclose publicly, or for the accuracy, use, or misuse of information you disclose or receive from third parties.

Third-Party Websites and Links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or operated by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on these sites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms without limitation regarding its use by us or by a third party. Our inclusion of such links does not in itself imply endorsement of the content on such platforms or of their owners or operators, except as disclosed in the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal data from children. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal data of individuals under 16 years of age (as those terms are defined under applicable law).

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to send sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the data to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may deny your request as permitted by law.

• Right of access / Right to know. You may have the right to request access to the personal information we hold about you, including details about the ways in which we use and share your information.

• Right to deletion. You may have the right to ask us to delete personal information we hold about you.

• Right to correction. You may have the right to ask us to correct inaccurate personal information we hold about you.

• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer this information to a third party, under certain circumstances and with certain exceptions.

• Restriction of processing: You may have the right to ask us to stop or restrict our processing of personal information.

• Withdrawal of consent: When we rely on consent to process your personal data, you may have the right to withdraw that consent.

• Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do so by responding directly to our denial.

• Manage communication preferences: We may send you promotional emails, and you may unsubscribe from receiving these emails at any time by using the unsubscribe option provided in our emails to you. If you unsubscribe, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

• You may exercise all of these rights where indicated on our Site or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account details, before we can provide a substantive response to your request. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we require the agent to prove that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints
If you have complaints about the way we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to appeal our decision by contacting us using the contact details below, or to lodge your complaint with your local data protection authority.

International users
Please note that we may transfer, store, and process your personal data outside the country where you live, including the United States. Your personal data may also be processed by staff and external service providers and partners in these countries.

If we transfer your personal data outside Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority of the United Kingdom, where applicable, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Use of telephone numbers

Your telephone number may be used for marketing purposes. This processing takes place if we have received your consent in accordance with Article 6(1)(a) of the GDPR. We may use the following process personal data: first and last name, telephone number, messenger ID, IP address, profile picture, and message history. Use of the messaging service requires an active account with the relevant provider.

The chatarmin.com website is used as a technical service provider and subprocessor to provide this service. You may freely withdraw your consent to the processing of your personal data at any time; you can withdraw your consent by sending “STOP” through the relevant messaging service. More information can be found in the respective privacy policy of the website and the messaging services of chatarmin.com GmbH.

Contact us
If you have any questions about our privacy policy or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call +31 085 060 52 76, send an email to info@gofatbike.nl, or contact us via Gofatbike.nl, Chamber of Commerce number: 94972427, Vissenstraat 32, 7324AL, Apeldoorn, the Netherlands.